One of the best strategies for increasing your affiliate sales is preselling. I know, you were told that as an affiliate you would not have to do any selling, and that is true. However, you would be amazed at the number of excellent products online that are sitting on terrible sales pages! Some are boring, some are confusing, and some are so overly hyped that people think they are being conned and leave without buying the product you worked so hard to promote. The function of preselling is to prepare your reader to buy something before you send them to the sales page. If done properly, the process is completely sub-conscious.So, what’s in it for you? Just what is the advantage of preselling? Here are a few of the benefits:* It builds trust – By providing valuable information to your readers, you establish yourself as an expert. People trust experts. Once you have your readers’ trust, they will click your links more readily, and are more likely to overlook the inadequacy of a weak sales page, resulting in more sales for you. * It relaxes your readers and prepares them to buy – When you are providing value and not hyping or pitching a product, your readers begin losing their resistance to being sold something and start reading for understanding. In this relaxed mode they are more open to your ideas and also become more receptive to other messages, like the product info on the sales page to which you have linked. Sending them to the sales page in this state makes them more receptive to the actual pitch.* You make more money – In a relaxed state due to their trust in you, they arrive at the product website prepped to buy. This will dramatically boost your sales rate! * Your customers are happier – As I mentioned before, people do not trust hype, and they hate being pressured to buy. They want to make their own buying decisions, and this makes them feel better about the product they purchased.* Your profits go up – Satisfied customers are less likely to ask for refunds. Fewer refunds means more affiliate money stays in your pocket.Clearly preselling works. You increase both your customers satisfaction and your profits. It is definitely a win-win situation, but how do you do it? There are two aspects of the presell: the presentation and the technical aspect.The PresentationAs mentioned above, you want to get your readers to trust you and open up. This can only be accomplished by providing actual value in the information you’re presenting. Here you have two options. You can provide enough information to be of value, but leave out enough to make them want to click through to the sales page. The alternative is to give them much more complete information while, at the same time, indicating the difficulty of applying said info. Of course, the solution is merely one click away.The Technical AspectYou have to link to the product you’re selling. Now, some people will not click on an affiliate link. I don’t know why, but I do know that they will type the URL for the product site directly into their browser. I recommend that you be discreet when linking. You can use a cloaking tool, or you can link directly to the sales page without showing your affiliate link. How do you get credit? Here’s a little trick – you use an image tag to cookie your readers before they leave your site. In addition to your call to action link, you want to make sure you’re linking on related words and phrases. Hyperlinked words that are in the content of your presell actually get more clicks than anything else. They seem to be more natural to readers.Using this system, you’re virtually guaranteed to increase your affiliate business success.I would be lax in my duty if I didn’t point out the negative side of this. While not terribly difficult, this process can be quite daunting for some. If you have trouble writing great articles, this can seem like an impossible task. You can out-source this to a freelancer, but I suggest you try to do it yourself first. As for the technical side of things, this too is rather easy. To use covert cookies for tracking just make a 1 pixel X 1 pixel image with no border and make the “source” of the image your affiliate link. Of course, if you do this wrong, you will not get paid, so you might want to get outside help. Still, you do need to learn how to do this for yourself.Now you know what it takes to Presell like a pro. Putting these techniques to work will increase your affiliate sales significantly. So, start now and develop preselling content for all your affiliate promotions. Take action now. Make the extra effort required to propel your affiliate business to the next level.
One of the great challenges of being a small business owner is to get noticed in a very crowded marketplace. Getting your name out in front of the pack is one of the key arts that once mastered, will enable your business to grow exponentially. Press releases and media coverage is one of the best ways for your business to get noticed.But the important questions is… how do you get media coverage.What most small business owners don’t realise is that it is quite easy to get media coverage if you have a story that will help the media sell their business which is the news and entertainment. Many years ago I started collecting the fuel prices in our local area and released a press release each day stating what was the highest and lowest prices available.After the first two press releases, one of Townsville’s premiere radio stations and a television station picked up our story and gave us free media coverage on what we were doing. This gave me the opportunity to tell my story and to share what was happening in the local fuel prices. So how did this help our business, well every time I did the story I would make sure I wore my company shirt with our logo plastered all over it and website. This allowed us to associate the story with my company. Over the 2 years we did this we doubled our business so it does certainly work.The key issue that you need to know about the media is that they are always looking for people to tell an interesting story and if you have an interesting story then you need to share your story with the local media. It doesn’t matter whether you work in a small town or a major capital city, the way you do it is always the same… you have to have a story worthy of the news.I was recently working with a new Kebab shop and we were looking for new ideas about how to sell his business to the local community and to gain maximum exposure. When I first spoke with the owners, I asked them what were their Unique Selling Point. At the time they didn’t have one, so we developed one. It ended up that we developed a brand new product which was the Worlds Hottest Kebab!Now if you are going to have a USP like this, then the media will want to know about it. Making a claim like this is something they will investigate, So I worked with him on developing a media release and strategy to get media coverage.The owner of this shop now has a lot of opportunities to use the USP to get media coverage by promoting to the media fun events such as running the worlds hottest kebab eating competition or crowning the man or woman who has eaten the most of the hottest kebabs as King.The key lessons you need to learn in getting media coverage is this:1. Don’t be afraid to send out a media release on anything unique happening in your business2. Build a relationship with your local media on the things you do3. If something else is happening in the media, share your thoughts and comments with them4. Never be afraid of media coverage, the more people who hear about your business the more that are likely to buy from you.5. Never send out a media release simply selling a product. However if you are launching a brand new product that will change the world then this is something that the media will want to know about.